Undergraduate Studies

Bachelor in New Media Communications with Honours

PROGRAMME DETAILS

BACKGROUND OF THE PROGRAMME

The Bachelor in New Media Communications aims to produce new media practitioners that can create creative digital media content effectively to the stakeholder. They are also able to create and explore business opportunities in the media industry in line with cultural needs and digital technology development. As media practitioners, they are trained with Islamic values and professional ethics in producing content to the audience and major players in the media industry.

CORE SUBJECTS

• Understanding Cyber Audience

This course focuses on the development of the internet community which has become a dominant society in the global world today. The increasing number of online communities has given various meanings to the socialization of individuals, groups, organizations, politics and governments. This course emphasizes the theoretical perspective of cyber society, economic values, power and cultural implications.

• New Media Theory

The course introduces students to major theories of media and communication to examine the developments, uses, practices and interactions of media technology and society.  Students will be exposed to multiple perspectives of technology and key theoretical approaches to understand the implications of new media in contemporary society. They will discuss the interrelationship between digital media and human culture fostered by computer-mediated communication. 

• Digital Media Production

Digital Media Production is designed to give students the opportunity to develop skills in video production using audio-video equipment technology and computer-based editing software. These skills are needed to produce digital media projects that are effective and impactful.  

• Animation Production

This course provides a theoretical and practical framework that covers the process of animation production. Emphasis will be placed during the production, production and post-production processes that support character development and animation that shows cause and effect. Students will use this principle to create animations that reflect movements and characters suitable for different uses and environments.

• Online Media Research

This course positions the digital media method as a methodological approach that combines internet-based data including social communication platforms such as Instagram, Twitter, and Facebook. 

CAREER PROSPECTS

Social Media Executive; Marketing Officer, Social Media Influencer, Broadcaster; Animator; PR Executive; Journalists