Undergraduate Studies
Bachelor Programmes
Bachelor of Marketing (Financial Services) with Honours
PROGRAMME DETAILS
Programme Code: UQ6342001Medium of instructions: English and Arabic
Duration of Studies:
- Full Time: 4 years (8 semesters)
This program is developed to produce graduates who are knowledgeable, skilful, innovative and ethical in marketing and in marketing of financial services. Based on the integration of Naqli and Aqli in the courses offered, graduates of this programme will be able to apply knowledge gained towards resolving current issues especially in the field of marketing and marketing of financial services.
PROGRAM EDUCATION OBJECTIVE (PEO):
PEO1 | Produce graduates who are highly knowledgeable in theoretical and practical aspects in the field of Marketing (Financial Service) by integrating the knowledge of Naqli and Aqli to meet the aspirations of the country as well as versatile and competitive globally. (PLO1, PLO2 dan PLO3) |
PEO2 | Produce graduates with interpersonal skills, the ability to communicate effectively, able to lead and engage in teams, good numeracy skills and practice high ethical values and professionalism. (PLO4, PLO5, PLO7, PLO8 dan PLO11) |
PEO3 | Produce graduates with digital, personal and entrepreneurial skills for the purpose of lifelong learning, skills and knowledge. (PLO6, PLO9 dan PLO10) |
PROGRAM LEARNING OBJECTIVE (PLO):
PLO1 | Continuously mastering knowledge in the field of Marketing (Financial Service) |
PLO2 | Apply high-level thinking skills critically in addressing issues related to Marketing financial services in various industries. |
PLO3 | Possess working skills in Marketing Financial Service. |
PLO4 | Ability to demonstrate interpersonal skills in managing working relationships with people at all levels. |
PLO5 | Possess the skills to communicate effectively in various forms. |
PLO6 | Ability to use and apply information and communication technology (ICT) in completing tasks. |
PLO7 | Ability to make constructive analysis and decisions |
PLO8 | Demonstrates the ability to lead, work in teams and be confident in decision making at various levels of the organization and society. |
PLO9 | Acquire lifelong skills that include personality, attitudes and emotions in dealing with and solving problems. |
PLO10 | Demonstrate highly competitive entrepreneurial skills |
PLO11 | Practicing the values of integrity, ethics and professionalism in contributing to society. |
PROGRAMME STRUCTURE
Common Core
- Principles and Practices of Marketing
- Principles of Management
- Integrated Marketing Communication
- Services Marketing
- Brand Management
- B2B Marketing
- Retail Marketing
- Principles of Economics
- Business Accounting
- Principles of Financial Management
- Investment
Discipline Core
- Marketing strategy
- Professional Selling
- International Marketing
- Marketing Analytics
- Marketing Research
- E-Business
- Business Statistics
- Business Communications
- Entrepreneurship
Internship
Industrial training (20 Weeks)
INDUSTRY COLLABORATIONS
MALAYSIAN FINANCIAL PLANNING COUNCIL (MFPC)
Graduates of Bachelor of Marketing (Financial Services) with honours will be granted a modular maximum exemption for Shariah Registered Financial Planning (Shariah RFP) by MFPC.
INSTITUTE MARKETING MALAYSIA (IMM)
Graduates of Bachelor of Marketing (Financial Services) with honours will be granted a modular maximum exemption for Certified Professional Marketer – CPM (Asia) by IMM with more than (3) years working experience in a marketing related discipline.
CAREER PROSPECTS
Marketing executive/manager, Financial consultant, Financial Services Executive/ Manager, Shariah Financial Planner, Shariah Financial Consultant, Equity Investment Executive/Manager, Media and Communication Executive, Product and Management Executive, Content Strategist and Digital Marketing Manager.
Contact Us
Centre for Academic Management
Division of Undergraduate Studies
Chancellory Building
Universiti Sains Islam Malaysia
Bandar Baru Nilai, 71800, Nilai, Negeri Sembilan, MALAYSIA
Phone: +606 798 8331 / +606 798 8328
Email: ug@usim.edu.my / study@usim.edu.my